I get the error code 1401 on boot up of the machine?

The chips on the cartridge have become too low and need to be reset using the below sequence.

• Turn off the printer and reboot
• When the non-genuine message appears you need to click Proceed, then yes then no. the printer will boot up to the ready state which will allow you to reset the cartridges.
• Press the Shift key followed by the eject key (Cartridge reset key on echo 2) it should display ink level reset and the machine can be booted up correctly.