My embroidery looks puckered or tight. What can I do?

a. Check the bobbin tension is not too loose

b. Make sure the hoop is tight enough to secure the fabric

c. If the material is thin & or stretchy use some heavy weight cut away backing to stabilise the garment

d. When hooping do not stretch the fabric in the frame

e. Check that the design is not too dense, too many stitches in a particular area will cause puckering